Bryce G. Hoffman is a bestselling author, speaker and consultant who helps companies around the world plan better and global leaders lead better by applying innovative systems from the worlds of business and the military. He is the author of the 2012 bestseller, American Icon: Alan Mulally and the Fight to Save Ford Motor Company and Red Teaming: How Your Business Can Conquer The Competition By Challenging Everything (Crown Business, May 2017).
