With every best practice in social media recruiting, come countless other pretenders that deliver poor results.
Failure is nothing to fear though, if all those attempts and efforts ultimately lead you to hiring bliss. Shame should set in if you keep repeating the same mistakes over and over again.
Avoid these three (3) common mistakes found in social recruiting:
No. 1: You found the perfect applicant…
…and then you stop.
It doesn’t matter if that ideal candidate drops out of the sky in a basket made of gold. Do yourself a favor and keep looking. If you’re completely pressed for time, fine, but that means you’ve spent an appropriate amount of time already sourcing this person.
The point is: that perfect applicant may not be so shining as you pull the layers off. It’s better to source more applicants in the beginning, than to scurry for replacements in the end.
No. 2: You advertise a run-of-the-mill job description…
…and receive run-of-the-mill applicants.
Well, what did you expect? Make your job description worth reading. Sure, include the basics. Applicants want and need to know the details of the job.
Nobody’s stopping you from adding some spice to that bland dish of details! Along with the position, advertise your:
- Brand;
- Company culture;
- Perks.
You want the next employee to bring their talents and skills to fit in to your established order. Some people don’t like your playful tone or personal style? You didn’t want them anyway. Your job description just worked.
No. 3 – You only interact with active job seekers…
… and miss out on the thousands of talented passive job seekers.
They’re the ones kicking ass and taking names around their respective industries. Their current jobs don’t mean they’re not hungry for new opportunities and challenges.
That’s where you come in. That talented and passive rock star could see your new position as the their perfect opportunity. You just need to make sure they know about it.
Don’t worry if the relationship doesn’t immediately work out. Who knows where either of you will be down the road.
If that passive seeker suddenly becomes active in a few months time, don’t you want your company to be the first option he or she explores?
This article originally appeared on The Resumator Blog.